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The German Design Council appoints Küppersbusch Hausgeräte as a new member

Gelsenkirchen, 24 March 2015. Küppersbusch Hausgeräte GmbH was appointed a new member of the German Design Council. Only companies who have excelled by outstanding performance and success in the fields of design and brand management are given a foundation membership. Andrej Kupetz, Managing Director of the German Design Council: "We are very happy to welcome Küppersbusch Hausgeräte GmbH as a new foundation member of the German Design Council. The company with brand values such as design, quality, function and innovation is a perfect fit in our group of foundation members, which is made up of more than 200 renowned, design-oriented companies. All are convinced: strong design and strong brands belong together. Küppersbusch has successfully proven this for 140 years".

For Klaus Keichel, who has been responsible for the design of Küppersbusch products for more than 40 years, his design strategy focuses on the continuity of the design and the independence from short-lived trends: "Aesthetic, functional and technical quality are inseparably connected in my mind. Typical brand details make Küppersbusch products highly recognisable and largely shape their appearance". More than 60 design awards in the past decades
represent the success and sustainability of this strategy. Andrea Heiner- Kruckas, Küppersbusch Marketing Director who is in charge of brand and product management, adds: "We are very happy about this membership. It is a wonderful recognition of the work that we have completed in the past years, particularly in the design and repositioning of the Küppersbusch brand".

The German Design Council is one of the world's leading competence centres for design, which celebrated its 60th birthday in 2013. Before it was founded, the first German Bundestag passed a resolution for the establishment of such a committee to ensure the competitiveness of German industry and the best possible quality of German products. Today, the German Design Council is an organisation for Germany's leading design companies.


Andrea Heiner-Kruckas is responsible for the brand and product management at Küppersbusch and Klaus Keichel who is the Designer of Küppersbusch for more than 40 years.